Marketing Operations - Research and Advisory Services

More than any other business function, marketing acts as the extension of the customer into the organization, its products and services. A functioning Marketing Operations group is able to translate customer needs to improve the company's offerings and delivery with the goal to differentiate itself in the market.

Research and Advisory Services assists marketing leaders with bridging the gap between their organization's strategic vision and operational marketing excellence with the most innovative and effective research and benchmarking tools.

Research and Advisory Services analysts have worked with many companies to perfect marketing tactics that align with customer needs and propel them ahead of the competition. Our expertise spans critical areas of marketing operations:

• Effective marketing communication tactics
• Market segmentation
• Customer-centricity tactics
• Public relations management
• Analyzing market opportunities and competitive assessment
• Building cross-functional groups
• Marketing productivity benchmarks
• Speaker training and management
• Internet marketing and social media
• Information technology trends

Explore these and other topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.

Benefits of a Partnership with Research and Advisory Services

• Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Marketing Groups
• Access to Strategic Research Projects around Marketing Excellence
• Unlimited Access to the Best Practice Database for Quick Access to Key Marketing Best Practices
• Personal Interaction with Senior Analysts With Years of Experience in Benchmarking Marketing Management
• Exclusive Networking Forums for Sales and Marketing Professionals