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» Products & Services » » Business Communications » External Communication Excellence

Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers

Best Practices in B2B Communications: How to Effectively Reach Core Decision-Makers

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ID: PSM-274

Features:

Info Graphics

91 Data Graphics

600+ Metrics

Narratives

Best Practices

Pages: 45

Published: Pre-2019

Delivery Format: Shipped

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
In order to influence key decisionmakers, it has become increasingly important to have an effective communication strategy. Due to continuous technological advances, the communication process has evolved and has become more complex for companies to identify the most the preferred and effective channels for external communications.

Best Practices, LLC conducted this research study to explore the most effective and preferred B-2-B channels & tools of communication, optimum communication frequencies for B-2-Bcommunications. Specifically, this new report benchmarks the tools and usage frequency executives are making use of for external communication.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Biotech; Consulting; Banking; Financial Services; Insurance; Non-Profit; Chemical; Business; Professional Services; Manufacturing; Distribution; Transportation; Education; Market Research; Marketing; Public Relations; Architecture; Engineering; Communications; Aerospace; Automobile; Aviation; Computer Software; Telecommunications; Medical Device; Government; Military; Advertising; Defense; Science; Clinical Research


Companies Profiled:
Abbott; Sanofi Pasteur; Gardner Assocites; Target Point ltd; AllianceBernstein; The Aspen Institute; Economic Opportunities Program; Genentech/Roche; The Bluestar Group; AsiaConnect; The Gordon Group; General Products Corp.; Union National Bank; Zogenix; Hertz Corporation; Assessment & Information group; Jefferson Associates Inc; Pearson; Kadmon Pharmaceuticals; Barr Engineering; Kiernan Group; Inc.; Xanodyne Pharmaceuticals; Kimble Chase LLC; Bayer Corporation; MedPanel; Bee Tree Consulting; MESCO; ltd; Nationwide Financial; Biotest Pharmaceuticals; Omicron Canada Inc.; Wells Fargo; One Communications; Bosch Power Tools; Parallel Consulting; Bristow Group; Porsche Cars North Americq; Oracle; Prescience International; BT Conferencing; ProVeritas Management Consulting; Celgene Pte Ltd; Reliance Industries Limited; Johnson & Johnson; Royal Thai Air Force; CIT Group; Sales Channel Europe; Citibank; City of Houston; Pfizer; Commutateur; Corium International Inc.; Inspire Pharmaceuticals; Croda Inc; Deloitte; Quintiles; Eastwest Bank; Ethicon; Kimble Chase; Roche; Honeywell; Rockland Trust Company; KPMG; Sandoz; Cloud Currencies; HCA; Sanofi-Aventis; Lockheed Martin; Stryker; Grundfos Pumps Manufacturing Corp; Sunovion; Lundbeck; Fidelity Investments; Talecris; Genzyme; Thermo Fisher; Medtronic; Vertex Pharmaceuticals; Genentech; Vimta Labs; GlaxoSmithKline; Novartis; Olympus Corporation; Avaya; Astellas; AstraZeneca; Alcon; Bank of America; Baxter Healthcare; Becton Dickinson; Bell Canada; BioCentric; Cephalon; Countrywide Financial; Elan Corporation; EMD Serono; Exelixis

Study Snapshot

The report is based on the response of 183 leaders from 162 companies from different industry segments across 6 continents. Research participants’ roles ranged from Chief Executive Officers to managers across various departments and industry segments.

Key topics include:

  • Benchmark the tools and usage frequency executives are making use of for external communication
  • Identify the preferred and effective channels for external communications

Sample Key Findings

PowerPoint Continues to Dominate: Respondents prefer that information be communicated through PowerPoint than other forms, followed closely by Word documents. Press releases are not favored as a B-2-B communication format.
  • The Impact of Face-to-Face Communication: 9 in 10 of those surveyed stated that meeting someone in person has an impact on their B-2-B purchasing decisions. Conversely, telemarketing and mobile marketing have the least impact on purchasing decisions.
Table of Contents

Project Overview
  • Key Insights
  • About Benchmark Class
  • External Communication: Tools and Usage Frequency
  • External Communication: Preference and effectiveness
  • Appendix
    • Additional Quotes
    • About Best Practices

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